Though in the global jewellery market Kolhapur is known as the Silver City but in fact this name is gained by the city from the fact the nearby suburb Hupari which in recent times shaping as small city is the home of manufacturing of Silver ornaments and other articles. In fact Hupari is the Silver City or the Rajat Nagari and Shri Ramchandra Mahadev Mali who had started sale of silver ornaments and other articles way back in 1937 has contributed a lion share for this fame of the place. This was the time during which undivided India had the market places like Lahore, Tanjavar, Nepal, Delhi, Madaras, Kolkata and Mumbai etc. Shri Mali started supplying goods to these markets and gradually Hupari Kolhapur started gaining fame as Silver city.
Shri Ramchandra Mali didn’t stop here but he started to make the local youth expert in making the silver ornaments and other articles. People from other parts of the country also started to visit Hupari for learning this art. Many of them have started their own showrooms and workshops in different parts of the country and even in Hupari.
His son Subash Ramchandra Mali has credit for introducing many new technology and instruments thus SRM Jewellery now have unique designs which match with the changing taste of the buyers. His humble approach, honest business terms and real huge variety of products resulted in making SRM Jewellery a trusted name in all markets of the country.
Since the 1980 the firm started making of Gold ornaments with same sincerity towards the purity and variety of designs so every customer can buy unique class of ornament matching with ones taste. Emphasizing on service and purity has made the firm a trusted name for the Gold Jewellery also in very short span of time.
Shri Sameer Mali, the third generation of Mali family has expanded the business with renowned companies like CB, ACPL, SLP, TM, SHREEJI, KS, DCJ, BCC etc. With the help and experience of father he has also started an state of art showroom where buyers can get standards of Hallmark jewellery of 91.6 Gold and 92.50 Silver and that too with assurance of service. The prime attraction of showroom is making of ornaments as per the design chosen or suggested by the buyers.
Though many have tried to present a competitive alternate but almost all failed as since the last three generation Mali family is holding the key factors Trust – Service – Purity and never tried to compromise . SRM Jewellery is moving forward towards the century celebration with huge support of customers not only from the rural areas of western Maharashtra but from all parts of country and looking to expand business even abroad.
This is most common faith among the buyers of the area us that if you wish to have Trust – Service – Purity for the Gold and Silver ornaments there is no alternate for SRM Jewelllery and this constantly increases the inflow of the customers of the firm.